Fragrance By Me Joins StartLabs

We are very happy to welcome one more startup to our portfolio – Fragrance By Me!


Fragrance By Me enables consumers to design and order their own unique, high-quality perfume online.

Having in mind an increasing trend of customization and the fact that customers haven’t seen any innovation in the fragrance industry in more than 50 years, Fragrance By Me will revolutionize how people use perfumes.

Meet Outi and Uroš, co-founders:

Outi Ortiz is Finnish internet-entrepreneur with years of experience in fields of software and e-commerce. She is also fashion enthusiast and expert in beauty products.

Uroš Brkić is Business Development professional from Serbia with entrepreneurial background. He also has rich experience in providing consumer oriented customization technology on a global level.

The team is excited to join the StartLabs and is looking forward to collaboration in the areas of product launch and internationalization, as well as mentoring support on some key areas of the business.

Welcome on board!